> ## Documentation Index
> Fetch the complete documentation index at: https://cashfreepayments-d00050e9-theme-update.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Payment Analytics

> Unlock key insights to grow your business

Payments Intelligence helps you optimize payments, boost sales, and reduce costs. Discover patterns, fix issues, and enhance customer experience to drive growth.

<Note>
  You can access analytics on Cashfree dashboard from
  [here](https://merchant.cashfree.com/merchants/pg/summary/analytics)
</Note>

## Payment Analytics

Payment Analytics reveals buying patterns and key customer segments.

* **Customer Journey Insights**\
  Track repeat and new customers’ buying behavior to improve targeting.

  ![](https://mintlify.s3.us-west-1.amazonaws.com/cashfreepayments-d00050e9-theme-update/static/payments/checkout/after/image.png)

* **Identify High-Value Customers**\
  Find loyal buyers and potential repeat customers to boost engagement.

  ![](https://mintlify.s3.us-west-1.amazonaws.com/cashfreepayments-d00050e9-theme-update/static/payments/checkout/after/image-1.png)

***

## Success Rate Analytics

Success Rate shows the percentage of successful transactions. Tracking SR helps you spot payment issues and create a smoother checkout.

### Transaction Analytics

* **Monitor Success Rates by Payment Method**\
  See which payment methods work best (e.g., UPI, card) and identify issues.

  ![](https://mintlify.s3.us-west-1.amazonaws.com/cashfreepayments-d00050e9-theme-update/static/payments/checkout/after/image-2.png)

* **Detailed Gateway & Method Insights**\
  Check SR by each gateway to understand and optimize your payment options.

  ![](https://mintlify.s3.us-west-1.amazonaws.com/cashfreepayments-d00050e9-theme-update/static/payments/checkout/after/image-3.png)

***

## Volume Analytics

Volume Analytics shows how much each payment method contributes to total sales.

* **View Payment Volume Across Methods**\
  Understand which payment types your customers prefer (e.g., UPI or wallet).

  ![](https://mintlify.s3.us-west-1.amazonaws.com/cashfreepayments-d00050e9-theme-update/static/payments/checkout/after/image-4.png)

* **Customer Payment Preferences**\
  Use these insights to adjust payment options based on customer trends.

  ![](https://mintlify.s3.us-west-1.amazonaws.com/cashfreepayments-d00050e9-theme-update/static/payments/checkout/after/image-5.png)