Checkout
Social Proofing
Learn about social proofing and it’s benifits.
Cashfree social proofing enhances customer trust and reduces checkout abandonment. It uses social validation psychology, encouraging action by showcasing metrics like order volume, customers served, and recent activity. This creates urgency and FOMO (fear of missing out), prompting quicker purchase decisions.
Benefits of social proofing
Social proofing offers the following benefits to merchants:- Enhance brand credibility
- Increase customer confidence in the merchant and products
- Encourage customers to complete purchases
- Reduce hesitation during the checkout process
- Highlight the popularity of products and services
How social proofing works
Social proofing displays anonymised metrics about customer activity on the merchant’s store. These metrics are shown in real time or based on recent data. The messages are non-intrusive and integrate seamlessly with the checkout experience to enhance the purchasing process. Social proofing displays the following metrics:| Metric Type | Sample Message |
|---|---|
| Order volume | 5L+ orders fulfilled by this merchant |
| Customers served | 5,000+ customers have purchased from this store |
| Years with Cashfree | Serving customers for 3 years with Cashfree |
| Recent activity | 100+ recent orders in the last 24 hours |
| Last purchase | Last purchase made 10 minutes ago |