Cashfree Video KYC (VKYC) is a digital customer verification method that complies with RBI’s Video Customer Identification Process (vCIP) guidelines. It replaces the traditional in-person verification process with a real-time video interaction between the customer and a KYC agent. The system integrates live agent verification with AI-powered compliance checks to facilitate secure, fast, and scalable onboarding.

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Use cases

The following are key use cases for video KYC across regulated financial sectors:
  • Banks: Digitally onboard customers for savings, current, NRI, and corporate accounts. Enable credit services, such as credit line extensions and loan-linked accounts. Meet RBI KYC requirements through remote verification.
  • NBFCs and fintechs: Complete KYC for personal loans, credit cards, BNPL services, business loans, and prepaid wallets. Support digital-first lending with real-time verification. Improve fraud detection and onboarding success.
  • Investment and wealth management: Complete investor KYC for Demat accounts, mutual funds, and IPO applications. Comply with SEBI regulations for digital onboarding. Scale securely through remote verification.
  • Insurance companies: Verify policyholders for health and life insurance. Authenticate beneficiaries and process claims remotely. Expand access to underserved customer segments.

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Why choose Cashfree?

The following features help you deliver a reliable, efficient, and user-friendly onboarding experience:
  • Automate onboarding with AI: Reduce the time users spend filling out forms before a video call to less than 2 minutes. Use the user’s mobile number to pre-fill forms and automatically validate income and personal details.
  • Support low-bandwidth environments: Ensure onboarding works reliably at bandwidths of 200 Kbps or lower, including as low as 150 Kbps.
  • Enable onboarding across platforms: Provide real-time prompts to help users address issues with images, audio, video, or connectivity. Support onboarding through mobile apps, web browsers, or WhatsApp. Compatible with more than 10,000 low-end devices and default browsers on Android, iOS, and the web.
  • Reduce wait times with dynamic queueing: Use AI to allocate agents in real time, show users the estimated wait time, and support priority queueing. Aim to keep wait times under 1 minute.
  • Recover incomplete sessions: Re-engage users who miss calls, drop off, or experience technical or language issues. Send reminders by SMS, WhatsApp, or email. Use calendar invitations to help reduce missed calls by up to 70%.
  • Shorten call durations: Limit video call durations to under 2 minutes, compared to the industry average of 6 to 7 minutes.
Upcoming enhancements:
  • Multilingual onboarding: Offer end-to-end journeys in 20+ regional languages with AI-powered real-time translation.
  • White-label communication: Send branded reminders via WhatsApp, SMS, or email. Verify PAN before the video call to improve conversions.
  • Pre-call PAN verification: Improve conversions by verifying the PAN image before the video call begins.

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User persona and responsibilities

PersonaRoleResponsibilities
MerchantBusiness integrating Video KYCIntegrate Video KYC APIs and SDK, configure users in the dashboard, and monitor KYC applications.
End userIndividual completing KYCSubmit details, verify ID, and complete the video call.
AgentKYC agent verifying identityConduct the video call and verify user identity.
AuditorCompliance auditor reviewing sessionsReview and approve or reject completed KYC sessions.